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From my background in sales management, I understand that it’s not just enough to design a pretty website or app. It is important to understand the whole “picture”, including the business goals and objectives, the usability, and the interaction.

To me, a good design is a creative way to solving a problem.

As a UX & UI designer, my daily challenge is to be able to find a solution to questions such as: “What will make my business stand out?”; “What can I do to elevate my brand?” and “Where does the business potential lead it to?”

I have designed products and experiences that are not only pleasant to look at, but also keep the user engaged and most importantly - happy. I understand the importance of empathy, which is why my focus is always on designing simple to use, yet innovative experiences.

IN ADDITION TO BEING A GRAPHIC & UI/UX DESIGNER, I AM...

Artist & Graphic Designer

As a child I discovered a passion for art and drawing. From after-school art classes to professional development courses, I have made a point of learning the fundamentals of great design, the developing trends, and studying the latest software available.

An Experienced Sales Manager

Having worked for over 10 years in sales industry, I have the experience to find the balance between satisfying customers’ expectations and meeting strategic business goals. I have a clear understanding of how to generate revenue and build the brand. Having had to conduct research and present statistic reports has shown me the importance of a great presentation.

Photographer

Photography has always been passion of mine. The world has a different perspective through the lens of a camera. I have been fortunate to travel the world for many years and have experienced different cultures, this has helped to mould me into the person who I am today. I believe that beauty can be seen in everything and everyone, you just need to find a right angle.

An engineer at-heart

My bachelor’s degree in engineering and food technology gave me a great start. Even though I didn’t pursue a career in food technology, during my 5 years at university, I learned the fundamentals of sketching, planning and management. I have learned time management and the importance of teamwork.

Hi there!

I am Iryna (Catto) Halaichuk

Let’s work together